Web Copywriting and SEO
Writing for the web is an art and a science. It's not the same as writing for print.
Why is writing for the web different?
People read differently when looking at a screen. Time is short. They tend to scan for key words and headings. Is this what they are looking for? No? <click>
SEO - We're writing for search engines too
Half of the challenge is using text that ensures your site is ranked highly by Google and other search engines. Using the right keywords in the right places counts. It's a delicate balancing act to write appealing copy for humans and search engines. Search Engine Optimisation (SEO) is all about writing to optimise your rankings on search engines and Well Worded can do this for you too.
More than just words
Search engine optimisation is more than just words. It's your site's back-end, and it's how the rest of the world sees your site (and rates it via links, social media and more). With Well Worded you have a partner that can ensure your site is perfectly tuned to what search engines are looking for, but who also takes the time to understand what your customers are looking for.
The Well Worded approach to writing and SEO
Step one is research - a thorough study of the competitive environment the business is in. This will look at the product/service, its online competitors and what online searchers are looking for. I will conduct an audit of your site to identify content and / or technical issues that are negatively impacting your search rankings.
Following the research stage, a draft will be written, incorporating keywords to appeal both to potential customers and search engines. I will also provide the meta-tag info needed to ensure each page is optimised perfectly for Google and the other search engines.
After any edits and revisions, the final copy will go live. From this point, further testing and analysis can be done to optimise site performance. Of course, Well Worded can advise on this process and if required, can deliver a complete and ongoing SEO programme for your website.
Some Well Worded Website Projects:
Smart Home Solutions
WINNER: Best Website - 2011 CEDIA Expo
Smart Home Solutions are a leading Sydney provider of home automation systems. They design and install top-end whole-home systems integrating audio, video, lighting, security and more. Well Worded developed a new site structure and wrote all the site content to appeal to their target audience of architects, designers, developers and end users, as well as to the search engines.
Living Sound
Living Sound are a Brisbane-based retailer of specialist Audio Video equipment. They needed a new website urgently as their old site had virtually no content or traffic. Well Worded developed a site structure and wrote the content for the new site, which now puts Living Sound on page one of Google for most of their key search terms such as "Home Theatre Brisbane". "Denon Brisbane" and many more.
Toyota Yaris and Kluger Pages
Working for Toyota's web agency Zazoo, Well Worded edited close to 200 pages of web copy written by numerous writers to bring it all into a unified style to appeal to the target audiences.
Virtual Assistant 4 U
A new Virtual Assistant agency, VA4U needed a website created from scratch. Well Worded wrote the SEO content for the site, which now appears on the first page of Google for the key search term "Virtual Assistant Sydney".
Focus Press - Green Printing Company
Focus Press are a leading green printing company based in Sydney. They wanted to re-do their home page to more clearly spell out their service offering and in particular, highlight their green printing credentials. They are a pioneer in green printing and are true leaders in this area so the home page was re-written to reflect this and an SEO campaign was conducted to boost their search engine rankings for customers looking for green printing companies.
The Results?
Since November 2010 they've been #1 on Google for the key search term "Green Printing Sydney" and are on page one for the primary keywords "Green Printing", "Printing Sydney", "Sydney Printer" and "Printing Company Sydney" amongst many other important keywords.
Ann Niddrie - Photographer Website
The brief was to capture the essence of the photographer's style in words, while making sure that the site performs well with search engines.
GJ Morgan Kitchens - Kitchen Designer and Installer
As the client had never had a website before, this was a true blank slate. Well Worded created all the content and added an 'Eco Kitchens' page to share some ideas on how to be a little greener in the kitchen.
Well Worded - yep, you're here!
Other Well Worded Web Projects
Over the last 16 years Well Worded has been involved in dozens of website projects with companies large and small. From being on the team that developed the first website for Sony Australia to a role as a Multimedia Producer at a leading interactive agency, Well Worded has worked with some of the most well known brands in the country as well as many you haven't heard of (yet). In fact, a specialty of Well Worded is making a small brand look big - and giving it a web presence that makes it shine.
Whether you're big or small, if you think Well Worded can make you shine online, click here to get in touch.
How does Google work?
This graphic is a quick summary of how it all comes together (click to see larger image):
Infographic by the Pay Per Click Blog