About good writing & SEO (& a little about me)
The thing about copywriting is that when it's done well, you don't notice it at all. It's persuasive but not intrusive. As it often goes unnoticed, many businesses don't realise that it's the quality of the writing that determines whether a potential customer stays and buys, or goes to a competitor that speaks their language.
Here are five key requirements of a great SEO copywriter:
1)The ability to get to the heart of your product or service
Research skills are vital to good copywriting. At Well Worded, the starting point is understanding your company, your product and your competitors to find out what sets you apart.
Your product or service will be analysed to identify clear customer benefits that will form the basis of the communication.
2)The knack of getting inside the heads of your customers
A common mistake is to assume you know what your target market wants. But what do they really want? And what are the problems they need solved or the concerns they need answered?
Well Worded uses research techniques such as analysis of search engine enquiries, forum discussions and social media research to identify the hot topics in your target market.
This is the science behind good copywriting. By the way, I hold a degree in Psychology from the University of Sydney, a valuable source of insight as well as being a rigorous training course in traditional research skills.
3)The skill to write copy that connects your customers with your product or service
This is the art of good copywriting. Well Worded will distil the information identified by the research process about the product, the customer mindset and the competitive landscape to create a compelling, irresistable message that will propel your customers to act.
4)The capacity to write for humans and search engines at the same time
A good copywriter writes for people first and search engines later. However, both must be understood in order to get the best results in each case. Well Worded knows how both humans and search engines work and has the skill to weave copy together in just the right way to make your website work for both.
5)Easy to work with, 100% reliable and on time every time
Okay, it's easy to make that claim. Without putting someone to the test, you never really know, so if you're a new customer I will guarantee full satisfaction or you pay nothing. It's the only way I can think of to show you how I work without any risk to you.
Sound appealing? Put me to the test! Contact me now for a fixed price quote.
About me
Okay, a little background. Writing has been a passion since way back when, but my writing skills were fine-tuned during my time at Sony where I spent nearly six years. As well as many other things I was responsible for producing brochures, newsletters, press releases and online content, including being part of the team that set up Sony's first website. It was at Sony, with some of the best in the business as mentors, that I learnt about brand - the power of a brand and the importance of the brand voice.
Since cutting my teeth at Sony I've been a Multimedia Producer working with clients such as Telstra, Pfizer and Kia; was Retail Marketing Manager for the 3 Mobile Network; and Product Manager for Audio Products Group, looking after high-end European A/V brands such as Loewe, SIM2 and Metz.
Finally I've spent four years as a Marketing Consultant and Freelance Copywriter working with some great clients including Sony, Optus, Hilton Hotels, Dove, Intel, Colliers International and Toyota. Currently I'm also President of Publish Blue Mountains, a non-profit association promoting the region's wealth of creative talent.
Good copywriting doesn't demand experience in the subject matter however - it needs someone who can take on something new and see it with fresh eyes. As Well Worded, I love the challenge of getting to know a new client and giving them something that truly adds value to their business.
To find out if I can do that for you, call me - or send me an email.